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Search engines generate a huge percentage of the traffic on the web. However, these platforms take a massive collection of variables into consideration when calculating the ranking positions whenever a search is performed.

Ensuring that these variables increase your chances of success is crucial, but verifying that only quality sites link back to your content can make or break your efforts. Fortunately, you can implement a variety of techniques to help you collect free Backlink backlinks from reliable sources.

Backlinks have been an essential search engine optimization (SEO) variable for some time.

Even though the exact algorithms that search engines use to calculate positions aren’t public, we know that Google and other leading search platforms evaluate the sites that link to your pages in order to determine how well your content will rank.

But getting the right websites to link back to your content isn’t always easy, even if you always produce high-quality materials.

In this article, we’ll go over the definition of a backlink and discuss the importance of getting the right pages to link to your site.

Additionally, we’ll go over tips on getting free backlinks and go over the best platforms to aid your link building efforts.

And, if you need help with developing a custom link building strategy, the professional SEO Fannit team is here to help.What Is a Backlink?

Before diving any deeper, it’s important to define a backlink and explain why these affect your online marketing efforts. In its simplest form, a backlink is created when a page contains a hyperlink that takes users to content located on an external site.

The website that contains the link is called the referring domain, while the site that received the traffic is called the target page or URL. Backlinks can also be called inbound links or incoming links, but these terms refer to the same scenario described above.

When Google and other platforms evaluate a website, they analyze its content, architecture, and backlink profile. The backlink profile refers to the list of links that send traffic to a specific page.

For example, pages that have a lot of inbound links from high-quality sources have quality backlinks. If a site doesn’t have many backlinks or only receives visitors from low-quality sites, then it has a poor backlink profile that needs to be improved.

There are dozens of tools you can use to identify the sites that are linking to your content, some of which are free.

Remember, if you’re considering working with an automated free backlinks platform, make sure that it’s developed by reliable providers.

More helpful reading: Are Backlinks Important?

Digital marketing has become one of the most popular forms of advertising out there.

That said, many business owners and beginner marketers focus solely on content without considering the technical elements that influence search engine rankings.

This is the reason why many companies struggle to generate good results from their SEO marketing strategy.Content is and will always be king, but you also need to focus on improving the technical areas of your site, specifically your backlinks.

Examining and improving your site’s backlinks can have a great impact on your rankings. This means that if you manage to find high-quality backlinks at no cost, you’ll give the rest of your marketing efforts a boost while saving your resources for other parts of your campaign.

Some of the benefits of improving your backlinks include:Higher SEO Rankings

The single most important benefit of improving your backlinks is that this practice boosts your SEO.

If you focus on link building, which are the steps you take to collect more backlinks and boost your organic rankings, your pages will gradually get higher positions whenever a relevant search is performed.

Link building has a positive impact on SEO because Google assumes that websites link to platforms with similar content, in terms of both topic and quality.

For example, if you have an online store that receives backlinks from Nike and similar brands, Google will reward you with much higher rankings.

However, remember that the opposite is also true.

So, if you are getting a lot of backlinks from low-quality referring domains, your site will have a hard time cracking the first page, even with the right content creation system in place.More Referral Traffic to Your Site

One of the most underrated benefits of having awesome backlinks is that these can significantly increase the amount of referral traffic that goes to your site. Sites with a high domain rating tend to attract a high number of visitors.

Even if a small percentage of these users click on a backlink that takes them to your site, you can easily double or triple the number of users you get on a regular basis.The best part of getting a lot of referral traffic from authoritative sites is that these visitors are often ultra engaged, which makes it easier to convert them into leads.

Remember, users are constantly looking for solutions online. If you manage to get a backlink from a relevant platform, there’s a higher chance you’ll end up with visitors that are actively interested in learning more about your industry and hiring your company.Boost in Brand Visibility and Authority

Building a better link building profile can give your site better rankings, which literally makes your brand more visible.

Consumers are used to picking companies from the first page of Google because they know the search giant provides results based on relevance and quality. If your site is among the first results, consumers will start noticing you and feel more compelled to explore your site and evaluate your content.

The variables that affect your SEO ranking are all connected in one way or another. Better SEO positions and improved visibility increases the amount of traffic you get from search platforms.

As long as you develop super high-quality, engaging content, a larger number of visitors will also boost the authority metrics of your site.Instead of simply being a company with great SEO, you’ll become one of the thought leaders in your industry.

Which, in turn, makes you a more attractive option for your potential customers.Allow Users to Discover Your Content

At Fannit, we usually compare great content that has poor visibility with a beautiful billboard out in the desert. Regardless of how good your content is, if you don’t make it easy to find for your target audience it won’t generate the results you’re looking for.

The goods news is that link building makes it easy for your audience to find your content, assuming that the rest of your SEO strategy is sound.

When consumers need to find information or track down a new company, they now perform an online search.

By acquiring quality backlinks, you’ll improve your site rankings and allow users to find you through a simple search.

Plus, assuming that relevant sites are sending backlinks to your website, there’s a strong chance these users will be very interested in your content.More helpful reading: the Concept Behind Backlinks

There is no doubt that getting quality backlinks free of charge can have a great impact on any digital marketing campaign.

However, understanding the background and concept behind link building can actually make the process a lot simpler.

To some, the idea behind creating high-quality links comes directly from nature, where the most important points of interest often experience the highest number of interactions.

For instance, a river in a jungle.

If we had the ability to examine a jungle from above and see where the most action occurs, it would be along the banks of the river. The animals that access the river to drink its water and feed off its resources create “links” that connect all living beings in this ecosystem. Therefore, a company’s content, SEO structure, and backlinks should work to transform its website into a river that others flock to.More helpful reading: a High-Quality Backlink

To an inexperienced marketer, getting 1000 free backlinks sounds better than netting only 10 links at no cost.

But, not all backlinks have the same impact.

Good backlinks come from authoritative platforms that have a high domain rating, so these have a positive impact on SEO. However, poor links can actually give your site a bad SEO rank and hamper your search engine visibility.

All websites are different, so the definition of a good backlink will vary depending on your platform. In a nutshell, if the referring domains have a higher authority rating than your website, it’s safe to assume that these are good backlinks.